Rowing Blazers: Style with justice and a twinkle in the eye

Rowing Blazers is an exciting fusion of pioneering social engagement and a style that, with a twinkle in its eye, is inspired by and sometimes playfully drifts with classic East Coast preppy style.

When Rowing Blazers founder Jack Carlson competed as a rower in the Henley Royal Regatta, he designed the team's blazers to mimic the colourful blazers that classic England rowing teams wore. Once they were on-site at Henley, the team's blazers, despite design-wise turns, still proved to be the most toned-down and colour-wise discreet in the context. An experience that triggered Carlson to write the first edition of the book "Rowing Blazers", which laid the foundation for the brand, along with a past as national team captain for US Rowing.

Playfully intelligent aesthetics

Rowing Blazers play with traditional style, where colours, styles and small details set a light tone in the garments. Symbols such as the embroidered Dodo bird, as well as logos "Warm & Wonderful's" black sheep or "Boast's" Japanese maple leaf set the for the brand's intellectual and intelligent play with words and meanings. All expressed in garments and accessories at the absolute highest premium level.

Sustainable and ethical manufacturing

Garments manufactured under the Rowing Blazers brand are made of the best materials, design and manufacturing quality. They are created in series that in the context of clothes and style are low, by companies that are specialists in their respective fields. Large parts of the production takes place in the USA and Portugal, where great importance is placed on fair working conditions, and wage levels and strict demands are placed on manufacturers.

Rowing Blazer's founder Jack Carlson has been a passionate vegetarian all his life and stands for high ethical values which directly shaped the brand's actions and ambitions. The use of fur, angora, shearling, horsehair, down, feather and exotic types of leather is avoided. They also do their utmost to minimise the use of materials that risk contaminating lakes and seas. With its high quality, Rowing Blazers has also won the trust to manufacture clothes for several prestigious clubs and associations.

At first glance, Rowing Blazers can give the impression of old traditions, traditional schools and thus old values and everything they can stand for. But you don't have to dig far below the surface to quickly realise how the brand not only distances itself from, but also actively counteracts societal divisions and elitism. With strong involvement in activities such as "The NAACP", "Stop AAPI Hate" and "Play Rugby USA", among many others. The last founded in 2003 in Brooklyn as a program to give homeless youth a meaningful existence and joy of life through rugby.

Rowing Blazers’ "The Rugby Shop" celebrates the sport of rugby, and the incredible quality that the original rugby jerseys were made of. Rowing Blazer’s rugby jerseys are made like the original jerseys, from a coarse 12-gauge cotton jersey, spun on vintage looms in Portugal. The range includes, amongst other things, shirts inspired by English and French national teams’ match shirts and the classic wide-striped rugby shirts with their classic white contrasting collars, which are an undoubted characteristic of the garment.

Related: Academic rowing association - The sport and the preppy style 

We at Care of Carl are proud to be the only European store to operate a pop-up store from Rowing Blazers’ "The Rugby Shop". We present a curated selection of Rowing Blazers' timeless rugby jerseys, which in our eyes are Classics of Tomorrow.